Hospitality: the $1B wellness tourism sector

Hospitality today isn’t just about comfortable rooms & fine dining. Today's travelers are seeking experiences, whether close to home or in unique remote places. They search for moments that are memorable and shareable. This shift has given rise to a booming wellness tourism sector, now valued in the billions globally.

Stand out in the crowded market:

From boutique hotels to lakeside resorts, every property is asking the same question: How do we differentiate ourselves? A Foghouse sauna offers something unique, an amenity that makes your thoughtfully designed property unforgettable.

Unlike static fitness centers or hot tubs, a sauna placed lakeside, beachside, or slope-side becomes a sharable centerpiece of an experience. Guests don’t just use it - they reconnect, talk about it, remember it, and blast it on their socials. As one mobile sauna business in Ireland has shown, these setups can become modern-day social hubs, attracting groups for everything from wellness retreats to celebrations (The Times, 2024).

Tap into the wellness boom:

Wellness amenities are no longer “nice-to-haves” in hospitality. They’re powerful differentiators that guests actively seek out. Saunas, in particular, are driving demand as part of the global wellness tourism boom, now valued at over $4 billion annually (Global Growth Insights, 2025). With guests no longer satisfied with standard amenities, and booking properties that align with their lifestyle and wellness goals, a Foghouse sauna exceeds that expectation.

Proven Value Add. 

Yes we’re providing a wellness amenity for guests - but at the end of the day your driving bottom line. Hospitality is about creating experiences that differentiate, delight, and drive demand. As wellness tourism continues to grow and travelers seek unique, shareable experiences, the question isn’t why add a sauna, it’s why not.